3 Ways To Increase Your Email Marketing Campaign Open Rates
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Do you use email marketing for your business? Are you struggling to get your subscribers to even open your email? Increasing email open rates is a challenge that many business owners are often faced with in this digital world that we live in.
Consumers’ inboxes are continually flooded with promotional material and information. Does this mean you can’t compete as a business owner?? Well, we have good news for you! You can still stand out in a crowded inbox.
In this blog post, we will give you 3 tips to increase your open rate.
How to increase your open rate for your next email marketing campaign:
1. Make your email marketing campaign mobile friendly.
Many subscribers use their mobile device these days to accomplish daily tasks like checking their email, reading the news, and even things like controlling their air conditioner. Because of high mobile usage, it’s vital to accommodate these smartphone users so that you do not lose their interest or get lost in the noise of their busy inbox.
Make sure that your subject line is not so long that it’s illegible in mobile inboxes. Makes sure that your sender name is clear, concise, and personable. Customize your preview text (the text that appears under your subject line) to make sure that it is readable and compelling in a mobile inbox.
For more help with mobile optimization, use a service like Zurb to preview your campaign across different screens, and read our post on How To Optimize Your Email Marketing Campaigns For Mobile Devices.
See above image. Zurb generates what your campaign will look like in the inboxes of different devices and email clients. Notice that the preview text shoes entirely for the iPhone and is cut off on the Samsung Galaxy. These are things you need to consider when customizing preview text, subject lines and sender names.
2. Use catchy and eye-catching subject lines.
Aside from being able to see your entire subject line, you also want them actually to read it. This is where you need to let your creativity shine through. Try to visualize what will catch your recipient's attention, and make sure it aligns with your company's style.
If your subject line is too out there for who you’re trying to reach, it may turn your recipients off. For example, if you are a high-end furniture company, using brand names and sophisticated language would probably be a more suitable strategy than trying to use humor. If your company has more of a reputation of being less serious, then using humor would be appropriate to get readers’ attention.
Using mystery may also attract your users to open. For example, “We have something you’ll love” will peak your readers’ curiosity about what it could be. You can also use emojis. Emojis are colorful and eye-catching. See below for an example from Tobi, a womens clothing company, of a subject line that peaks a readers interest with mystery.
Email marketing doesn’t have to be a daunting task. Try to have fun and be creative but don’t forget to stay on brand! Below are a few more examples of email subject lines and preview text that are attention grabbing.
3. Use a clean list for your email marketing campaign.
This is a very important aspect of email marketing. A lot of businesses and marketers buy lists of emails to market to. Often these lists are incomplete and/or incorrect. Because these lists are compiled of recipients who aren’t your genuine subscribers, they are unlikely to open the email. They most likely don’t know who you are, or how you got their email. Sending to bought lists increases the likelihood that your email will end up in the spam folder, and may even get you banned from email marketing platforms like Mailchimp.
Follow these best practices and watch your email marketing campaigns’ open rates skyrocket! Now that you’ve got your readers’ attention, find out how to get them to take action by reading our blog post “3 Ways to Increase Email Click Rates.”
And of course - If you need a digital marketing strategy that uses email marketing to get you results, feel free to contact us for a free strategy consultation!